Senior Product Marketing Manager

Smith.ai builds AI voice agents that redefine how SMBs handle phone calls — allowing businesses to book appointments, take payments, and manage complex call flows without missing a beat. We serve a wide range of businesses, from law firms to home contractors and many other service-based companies, leveraging the latest in LLMs, speech-to-text, and text-to-speech to deliver human-like conversation at scale. With over 3,000 SMBs already trusting Smith.ai (and staying with us thanks to world-class retention), we’re driving the next wave of AI innovation where it matters most: real-world customer interactions.  

About the role:

Under the guidance of the SVP of Growth, the Sr. Product Marketing Manager works hand-in-hand with the current Marketing team, as well as the Product, Design, and Sales teams, to drive new revenue growth and brand awareness by marketing specific features, products, and services in Smith.ai’s lineup, leveraging integrations, influencers, clients, and platforms. 

Success in this role hinges upon the manager’s ability to juggle multiple projects, maintain a keen eye for detail, approach project management with an “owner’s” mindset, and possess a flexible attitude to adjust to new product priorities that have the greatest likelihood to move business forward at a rapid pace. The ideal candidate will see themselves as a steward of Smith.ai and will endeavor to show off Smith.ai’s products and services to the right external audiences through the most effective tactics. They understand what product details matter most to Smith.ai clients and partners, and effectively communicate them. 

This is a role focused primarily on external product marketing, and requires strong written and verbal communication skills, exceptional presentation skills, a high capacity for new content production and dissemination. 

The ideal candidate:

• Is a problem-solver and synergy-seeker at heart. They are able to find applications for the company’s products and services that others cannot see. And yet, they validate their ideas with proof from market research, client feedback, partner communities, etc.
• Finds the product questions before they are asked, and delivers answers that result in clarity for end users.
• Has had primary responsibilities including: product marketing research, short- and long-form product copy, product-related content production for support and sales enablement (FAQs, help docs, feature announcements, quick reference sheets, competitor comparison charts, objection handling, etc.), and product education for external stakeholders in the form of written content, video, and social media creative assets.
• Has demonstrated strengths in managing projects and working collaboratively with others involved in projects, whether they are the owner or not. They make it a priority to possess a clear understanding of their specific role in a project, and seek to eliminate ambiguity when it comes to “who-owns-what” within a given project where there are multiple stakeholders, internal or external. 
• Is driven by checklists and deadlines, and isn’t afraid to take the first “stab” at formulating new plans for taking a project from concept to execution.
• Loves the trenches and is never afraid to roll up their sleeves to join their team or another team on a project. You pitch in eagerly and see yourself in service to the company’s objectives.

Responsibilities:

The manager will maintain and develop, working closely with Product & Design, all product marketing materials. They will work closely with Design, Support, and Engineering to develop resources that support sales and client success objectives. They will own product launches, often serving as project manager for the new feature, integration, or service expansion itself. They will leverage marketing channels, client ambassadors, affiliate networks, and institutional partners to gain insights into market demand for new products, to identify areas of expansion, and to garner exposure for new releases.

The manager will come to Smith.ai already comfortable with the myriad logistics that product marketing projects and product launches involve. They will be comfortable developing and executing product marketing research and product/feature launch plans. They will understand how to evaluate partners and platforms that may feature Smith.ai products and services, what makes one more worthwhile than another, and how to make a case to leadership to participate in new initiatives with these brands.

They are always mindful of how the brand is portrayed and protected, and keenly aware of the “Smith.ai Way” when it comes to communicating our products, services, and features, keeping a close watch on verbiage, tone, accuracy, and candor. The manager carries this brand accountability into their work on sales enablement, ensuring salespeople are effectively and accurately communicating products and features.

Specifically, responsibilities will include:

• Product-related content development that is end-user-facing, including written content, video recordings, diagrams, and other assets that attract new users and promote product adoption among existing users.
• Launching new features, products, and services, working closely with internal and external teams.
• Generating new qualified leads from existing and new product-related partners and listings, such as integration partners, marketplaces, and platforms where Smith.ai is featured.
• Sales enablement: Serving as the go-to product expert for internal teams and external audiences (partners, affiliates), and relaying feedback from external audiences to the Product team to complete the communication loop.
• High accountability to product adoption metrics: Tracking, analyzing, and reporting on product marketing activities
• Orchestrating and supporting events (mostly virtual, but may include some infrequent U.S. travel) that educate our leads, clients, and partners about key products and services, including developing materials and presentations, and lead magnets.
• Working closely with the Product team, aid in the facilitation of early-adopter programs.

Qualities:

• Great work ethic: You're a self-starter with excellent follow-through. You prioritize work, so your output closely aligns with business goals and objectives.
• Analytical: You’re driven to focus product marketing “bandwidth” wisely on the best-performing channels -- and the specific products and features -- most likely to maximize qualified lead generation and revenue growth. 
• Proactive: You’ve got an, "I'll find the answer before I ask for it" mindset. You’re 5 steps ahead of the team, thinking about which new integration partners, industries, marketplaces, and channels to expand into, to generate new marketing exposure to target audiences.
• Positive, flexible attitude: You're able to adapt to the changing priorities of a startup.
• Multitasker: You can juggle and prioritize many projects at once.
• Writer and editor: You like to write, and you know how to adjust your writing for different audiences, including external audiences as well as internal sales and support teams. You're detail-oriented and you catch errors that others miss that might set expectations improperly for a product or service.
• Eager to learn: You're hungry for new responsibilities and thrive when you push yourself.
• Highly organized, thanks to technology: You are highly effective at using organizational systems (like Salesforce, Clubhouse, Slack, Front App, Google Suite, Notion, etc.) to track and deliver on key business outcomes.

Experience & background:

• 5-7 years of professional marketing work, preferably for a startup or small, fast-growing company where you had broad, demanding responsibilities and successfully juggled several projects at once. 
• 2-3 years of product marketing work, preferably in a B2B SaaS/software company, with at least 1 year heavily involved in product documentation and education for internal and external audiences.
• Experience managing multi-layered product marketing projects and product launches that required close coordination and a keen understanding of logistics, stakeholders’ roles (internal and external), and process-flow. 
• Exceptional written and verbal communication skills with the ability to adjust messaging for a diverse range of B2B audiences and to align with our brand tone
• Comfortable with public speaking. Highly effective in presenting products and features in prerecorded explainer videos and in live demos (virtually on Zoom, or the like). 
• Bachelor's degree or higher
• Excellent references from both coworkers and managers
   

We are an equal opportunity employer and believe diversity makes teams better and that discrimination based on race, gender, or anything else is self-defeating.

This is a full-time position with a base salary that ranges between $140,000-$170,000 per year. In addition to salary, you are eligible for equity and a competitive benefits package that includes medical, dental, vision, life insurance, 401k, and a Flexible Time Off program.