Senior Growth Lead

Location: Fully Remote (U.S.-based)

Smith.ai builds AI voice agents that redefine how SMBs handle phone calls — allowing businesses to book appointments, take payments, and manage complex call flows without missing a beat. We serve a wide range of businesses, from law firms to home contractors and many other service-based companies, leveraging the latest in LLMs, speech-to-text, and text-to-speech to deliver human-like conversation at scale. With over 3,000 SMBs already trusting Smith.ai (and staying with us thanks to world-class retention), we’re driving the next wave of AI innovation where it matters most: real-world customer interactions.  

About the Role

As our first Senior Growth Lead, you will own the end-to-end strategy for converting website visitors into paying customers. You’ll conceive, execute, and iterate on data-driven experiments and growth initiatives across our homepage, pricing pages, account-creation flow, and beyond. This is a high-impact, high-visibility role reporting directly to the Chief Revenue Officer that demands a balance of analytical rigor and creative flair. 

Key Responsibilities

• Own the Growth Funnel: Oversee the entire acquisition funnel from website visit to paid sign-up. Continuously optimize the homepage, pricing page, account-creation flow, and other key user touchpoints.

• Lifecycle Marketing: Develop targeted email, SMS, and in-app messaging campaigns to drive user engagement and trial-to-paid conversions

• Content Creation & Optimization: Partner with marketing to produce high-quality, conversion-focused content (e.g., landing pages, blog posts, videos) that resonates with our target audience.

• Growth Strategies: Identify and execute new growth channels and tactics. Partner with leadership to develop quarterly and long-term plans for sustained expansion.

• A/B Testing & Experimentation: Design, implement, and analyze A/B and multivariate tests to improve conversion and user engagement.

• Data Analysis & Reporting: Collect, analyze, and interpret data to generate actionable insights. Report regularly on KPIs such as conversion rates and funnel metrics to guide strategic decisions.

• Cross-Functional Collaboration: Work closely with marketing, sales, product, and customer success to ensure cohesive strategies and consistent brand messaging.

What We’re Looking For

• Growth Marketing Experience: 3+ years in a growth-focused role, ideally at an early-stage or scaling startup. Must be able to directly demonstrate how your work resulted in high-impact growth in users and revenue.

• Fast-Paced & Agile: Comfortable iterating quickly, testing new ideas, and moving fast to capture growth opportunities.

• Analytical Mindset: Proven ability to conduct experiments, analyze complex data sets, and translate insights into actionable strategies.

• Technical Proficiency: Familiarity with tools such as Webflow, Customer.io, HubSpot, Zapier, and/or Make; bonus points for comfort with SQL or similar data query languages.

• Strong Writer & Communicator: Demonstrated ability to create compelling marketing content, including landing pages, email campaigns, and marketing copy that converts

• Remote Collaboration: Track record of successfully working in a remote environment, prioritizing tasks effectively, leading projects, and communicating proactively with distributed teams.

Nice to Have

• Experience Marketing to SMBs: Particularly if you’ve marketed to professional services (e.g., law firms, accountants) or home services (e.g. roofers, plumbers, etc.)

Life at Smith.ai

Here at Smith.ai, we’re laser focused on our mission of helping small and medium businesses succeed. We strive to test, learn and improve, while continuously developing our solutions, our operations, and our team members. We’re a fast-growing and dynamic startup, with 400+ team members globally, that values collaboration and innovative thinking.  

We are an equal opportunity employer and believe diversity makes teams better and that discrimination based on race, gender, or anything else is self-defeating.

This is a full-time position with a salary that ranges between $160,000 - $200,000 per year. We offer equity and a competitive benefits package that includes medical, dental, vision, life insurance, 401k, and unlimited FTO.