About Smith.ai

Smith.ai runs end-to-end intake for law firms, combining AI efficiency with a network of more than 500 live, North America-based agents. Intake is a sales funnel, and most law firms aren't running it well. Smith.ai exists to fix that. We ensure every call is answered, every lead is qualified, and every opportunity that should convert, does. Built on more than 30 million calls and a decade of experience with over 4,000 small to mid-sized law firm clients, Smith.ai helps firms win more clients.

We're a lean, profitable-minded team going deep on the legal vertical, and everything we build and market is with that lens. This is a high-impact, high-ownership role for someone who moves fast, loves testing and iterating, and wants to shape the narrative and lifecycle strategy for a company experiencing meaningful growth.

The Role

We’re looking for a Senior Product Marketing Manager who brings exceptional intelligence, curiosity, and speed, to own the full product marketing function for Smith.ai. Someone who thinks deeply, writes brilliantly, and executes relentlessly. You will own the Smith.ai website and the entire lifecycle strategy, while partnering closely with Product, Growth, Sales, and Design to bring new products, features, packages, and positioning to market.

This role is ideal for someone who thrives in early- or growth-stage environments—where clarity is earned, not given; where testing beats conjecture; and where crisp storytelling paired with rapid execution can move the business forward.

Experience in legal tech, or at minimum a fluency in how law firms or professional service businesses operate and buy, is a real differentiator here.

What you’ll do

• Positioning, Messaging & Narrative
  • Shape and maintain the company’s overarching narrative strategy; translate it into clear, compelling, differentiated messaging across the website and all customer touchpoints. Experiment—A/B tests, landing page tests, and CTA optimizations—to drive continuous improvement.
  • Translate positioning into channel-specific copy across social, PR, email, website, and ads
  • Ensure message consistency across every customer and prospect touchpoint
• Go-to-Market (GTM) Strategy & Product Launches
  • Lead and execute product launch strategies, partnering closely with Product, Marketing, Customer Success, and Sales to ensure clear positioning, adoption, and prospect + customer understanding. 
  • Create, own, and manage the launch checklist—you are the launch quarterback, and you are responsible for its success. Own end-to-end: positioning, enablement, go-to-market sequencing, and adoption tracking
  • Embed directly in the product pod. Adoption strategy starts in planning, not post-launch
  • Use launches as dual-purpose levers: driving adoption with existing customers and awareness with net new prospects
• Lifecycle & Retention Marketing
  • Build, own, and optimize end-to-end lifecycle programs for prospects and customers across email, in-app, and other channels—from onboarding to activation to retention. 
  • Partner closely with Product and Growth to enable lifecycle tooling and to develop analytical frameworks to measure activation, retention, churn, and campaign effectiveness.
• Customer Insights & Competitive Intelligence
  • Deeply understand the customer. Continuously listen to Gong calls and get close with sales to understand customer objections, successful talk tracks, and competitive dynamics—turning insights into content and messaging improvements. 
  • Conduct customer research to uncover insights that shape strategy. Monitor competitors, market shifts, and category trends to identify opportunities for positioning and differentiation.
• Sales Enablement
  • Sales is one of your customers. And the job is not to just deliver training/assets...it's to ensure the team actually knows how to do the things we need them to do. You're not done until they've learned it...no matter how many different ways you try. 
  • Create and maintain resources that you’ve identified as high impact with the sales org to ensure Sales is equipped with compelling value propositions, competitive positioning, and product knowledge to close deals more effectively.
• Content Development
  • Create high-impact written content including landing pages, case studies, email copy, in-app messaging, launch blogs, social copy, and internal communications. 
  • Partner with cross functional teams by building strong creative briefs to develop customer and prospect-facing content like high-quality video scripts and ad copy that drive activation and conversion. 
  • Produce targeted content tailored specifically for lifecycle improvements and audience segments.

Characteristics

Must-haves

• Exceptionally intelligent, fast thinker, intellectually curious, and a rapid learner.
• Relentlessly execution-oriented—always moving fast, shipping quickly, and iterating.
• World-class writer and storyteller with a portfolio that includes website copy, landing pages, pricing pages, battlecards, email sequences, and microcopy.
• 3+ years experience in product marketing at early- or growth-stage startups.
• Proven experience building successful lifecycle programs from onboarding to retention.
• B2B sales enablement experience, including trainings, assets, positioning, and tools
• Track record of executing product launches and rolling out new features or capabilities to market.
• AI fluency, beyond just chat. Can build agents and workflows to 10x impact.
• Familiarity with key marketing tools (Salesforce, Customer.io, Chameleon, Figma, Convert, Mailchimp, etc.)
• Experience marketing to SMB professional services audiences, ideally legal industry knowledge or familiarity.

Nice-to-Haves

• Strong design sensibility and ability to collaborate closely with creative teams.
• Experience conducting customer research, surveys, and message testing.
• A data-driven approach with a history of improving conversion, activation, or retention metrics.

What Success Looks Like

• You establish Smith.ai’s voice and narrative across channels with clarity, differentiation, and persuasive storytelling, bringing more educated leads to sales
• You arm Sales with tools that meaningfully improve win rates and objection handling.
• You lead efficient and effective product launches that educate, excite, and convert
• You are hyper focused on the adoption and usage of new features, directly impacting retention
• You build a lifecycle engine that scales with the rapid growth of the business, especially as we go deeper into PLG on the freemium side
• You bring more rigor, testing, and experimentation to our website and marketing content.